Social Media Marketing
Customized social media marketing solutions for your aesthetic practice.
Social Media for Aesthetic Practices
Posting content is great! However, the social media marketing game is changing rapidly and unless you are aware of the rules then you may be wasting your time. Couple of things to keep in mind as you evaluate your current social media strategy. First, the organic reach of social media posts has shrunk to single digits over the recent years, especially with Facebook (and if you are reading this in late 2019 or later, Instagram too). That means that less 10% of your existing audience will see the content you post. Second, these platforms continue to grow at amazing rates. Basically, the combination of those two facts means that there are a ton of people on these platforms that you can’t reach unless you have quality content and a plan to get that content in front of them.
Social Media Marketing Strategy
You cannot compete with larger medical practices with larger budgets if you do not have a strategy. They have the advantage because they can simply “spend their way” into your audience due to their large advertising budgets. Most medical practices have to be smarter and more sophisticated if they are going to compete on social platforms. We specialize in assisting aesthetic medical practices in creating and executing specific social media marketing strategies.
Paid Advertising on Social Media
Many aesthetic practices need someone that understands how to play in the “paid advertising” space on social platforms. Simply “boosting” content (while better than doing nothing) is not the best use of advertising dollars. Utilizing all the tools available to businesses on these platforms, like the Facebook Pixel, custom audience, advanced targeting, retargeting, and a host of other resources can make the difference between a social media strategy that actually performs versus one that does not.
Ink Strategies has extensive experience working with platforms like Meta Business Manager to assist our clients in maximizing their advertising budget.
Strategy & Execution
Let us help you develop your social media presence with a strategy that can produce results.
Complete website builds with fundamental SEO foundations.
Full eCommerce solution with strategies to enhance revenues.
Social Media Marketing
Content generation, strategies, and paid advertising solutions.
Professional, timely, and effective email marketing.
We specialize in video marketing for aesthetic practices.
Industry expertise combined with real-world experience.